Vision
The Ventura Ecosystem is an industry collaboration designed to help the CTV marketplace grow and thrive. TV operating systems and streaming industry collaborators in the Ventura Ecosystem can leverage Ventura’s open monetization toolset and work towards unlocking more revenue opportunities and realizing the full value of CTV advertising. By working collectively to advance clean identity, transparent measurement, and fair ad auctions, we're building an open ecosystem that aims to benefit all CTV stakeholders and empower the future of CTV.
Ecosystem Contributors
We’re unifying global TV operating systems and contributors to help build a more transparent and revenue-driven ads marketplace. Through collaborating and developing industry standards, the intent is for Ventura Ecosystem contributors to gain access to increased programmatic demand, better CPMs, and stronger fill-rates. V (previously VIDAA TV OS), which powers more than 50 million connected devices worldwide, and global ad tech platform Nexxen are the first companies to join the Ventura Ecosystem.
Ventura Ecosystem collaborators include:
Principles
More direct connections between advertisers and publishers help allow for clearer and more efficient auctions that are designed to help reduce waste and maximize value.
More direct connections between advertisers and publishers enable clear, efficient auctions that reduce waste and maximize value.
Participants can activate Ventura’s monetization engine with minimal effort and can work towards unlocking revenue quickly.
Ventura Ecosystem monetization framework
The Ventura Ecosystem monetization framework is powered by The Trade Desk’s CTV ad tech solutions:
